The DIY market has always patronized the Home Depots and Lowes from the day they bought their first house and the DIY market has never belonged to any distributor or contractor, but the potential of Nest to impact our markets beyond the DIYs bears conspiracy, I mean, considerable attention.

Although, a twenty dollar Starbucks card goes to the first person who correctly identifies the third largest stock holder in Nest in the comments section.

There is a much larger agenda behind the Nest noise.

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Honeywell, Ecobee ( with it’s gorgeous color display), and the others have equal if not better thermostats but lack the style and marketing wizardry of Nest.

Is there any doubt that Nest pulled off the greatest product launch the HVAC industry has ever seen?

Are we all really buying that it is that hard to set up a thermostat? Fadell’s motivation is a piece of the massively large and lucrative thermostat market ( who can blame him for that?

) and his concept is to make it an end-to-end channel, which means Nest to consumer.

There are some interesting developments behind the curtain that I will be posting about.

And please make sure you read about the Nest backstory on Controltrends, make sure to read the comments, in that many have shared their experiences with the Nest.

Well he captured our imagination with the coolest looking thermostat ever, he got the packaging right, he was spot on with marketing, he made energy saving thermostats (at least his) a status symbol but unlike the IPOD there are serious design concerns with the Nest.

Instead of a full blown power supply the Nest powers their stat with a power stealing scheme that takes power from the unit.

This family was sentenced to six months in green prison. Please tell me what you think in comments and email this to a friend, just hit the last button on the right over the about the author box.

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